I think these are such a clever idea. They are called Juju Bands and they are like a little belly wrap that can be used as a shield to protect a newborn's navel from rubbing on diapers and clothing, then on an older baby to relieve gas and soothe a fussy tummy (can I get a "hell yeah").
The super soft bands are made in the U.S.A. and can be picked up at their site at jujuband.com – I believe Sears carries them as well.
Want one? Because I have four up for grabs! All you have to do is go on the site and decide which Juju Band you'd like, then post it in the comments below. I'll pick four random winners next Friday (April 13th).